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  • Patagonia opens second-hand store

    Patagonia opens second-hand store

    American fashion brand Patagonia has opened a pop-up store that will sell only second-hand clothing and its new ReCrafted collection, which has been made of irreparable clothes. The pop-up store is a physical extension of its second-hand platform WornWear.com.

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    First physical second-hand store

    As Patagonia's store in Boulder (Colorado) is moving to a larger building, the brand thought the old store could be used for a pop-up store for WornWear.com. The pop-up will remain open until February and will offer high-quality second-hand items and 'recrafted' clothes that were made from clothes beyond repair. The store will also offer workshops on repairing clothes, SGB Media writes.

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    Patagonia has been making sustainability one of its central pillars for a long time now: each year, the brand repairs more than 100,000 items of clothing in no fewer than 72 centres around the world. Two years ago, Patagonia launched an online platform for second-hand clothing that it has bought back from customers. It proved to be a successful move, selling 120,000 items of clothing already. In the last three years, the second-hand clothing market has grown 21 times faster than the regular fashion sector.

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